A link-in-bio that isn't a side feature
Later is a social media scheduling tool. Their link-in-bio (Linkin.bio) is an add-on, not the main product. Links is built from the ground up to get your fans where they need to go.
Free forever. No credit card.
Links vs Later
An honest comparison, feature by feature.
Primary focus
Smart deep links
Shield protection
Free plan
Page load speed
Analytics
| Feature | Links | Later |
|---|---|---|
| Primary focus | Link-in-bio (core product) | Social scheduling (link-in-bio is a feature) |
| Smart deep links | Yes, bypasses webview | No |
| Shield protection | Yes, blocks crawlers | No |
| Free plan | Full features, no branding | Limited, Later branding |
| Page load speed | Under 1 second | 2-4 seconds |
| Analytics | Full click tracking, free | Basic on free, advanced on paid |
Why creators leave Later
Your bio link deserves a dedicated tool
Later's Linkin.bio is one feature inside a scheduling platform. It doesn't get the same attention or updates as their core product. Links is 100% focused on making your bio link work better. Every update we ship makes your link page faster and safer.
Stop paying for features you don't use
Later's paid plans start at $25/month, and most of that goes toward scheduling features. If you just need a great link-in-bio, you're paying for a lot of extras. Links gives you everything you need for your bio link, free.
Your fans get to the real page
Later doesn't fix the Instagram webview problem. When fans tap your Linkin.bio from Instagram, they're stuck in the mini browser. Links opens the real browser so checkout pages, portfolios, and booking forms actually work.
Your page loads faster
Later's link pages carry the weight of their scheduling platform. Extra scripts, tracking pixels, and embedded features slow things down. Links pages are lightweight and load in under a second.
Common questions
For link-in-bio specifically, yes. Later is great for scheduling posts, but their link-in-bio feature is secondary. Links has smart deep links, shield protection, and faster page loads. If you need scheduling, keep Later for that and use Links for your bio link.
Yes. Use Later for scheduling your posts and Links as your bio link. They work completely independently. Later is great at what it does (scheduling), and Links is better at what it does (link-in-bio). Just put your Links URL in your Instagram bio instead of your Linkin.bio URL. You'll get Later's scheduling features plus Links' smart deep links and shield protection. Most creators find this combination works better than using Later for both.
No. Later's Linkin.bio opens links inside the Instagram webview like most other tools. Links is the only tool that bypasses the webview and opens the real browser.
Later's plans start at $25/month (Starter) and go up to $80/month (Advanced). The free plan is limited and includes Later branding. Links is completely free with no branding, no limits on links, and full analytics.
“I was paying $25/month for Later mostly for the Linkin.bio feature. Switched to Links for my bio and kept Later just for scheduling. Saved money and my links actually open in the real browser now.”
Hannah W.
Social media manager, 19K followers
“Later's link page was slow and felt like an afterthought. Links loads in under a second and the analytics are better than what Later gave me on the paid plan.”
Tyler B.
Food photographer
“Kept Later for scheduling, switched to Links for my bio. Best combo.”
Rina M.
Travel content creator
Ready to switch from Later?
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