Your link-in-bio should be free

Yes. The free plan includes unlimited links, smart deep links, shield protection, and full analytics. There is no credit card required, no trial that expires, and no feature limits designed to push you to upgrade. You get the same core features as everyone else from day one. When we add premium features later, like custom domains, the free plan stays exactly as it is today. Nothing gets taken away.

There isn't one. We're building Links to be the best link-in-bio tool for creators. Right now, growth matters more than revenue. The free plan is genuinely free and we plan to keep it that way. You get unlimited links, smart deep links that bypass the Instagram webview, shield protection from bots, and full analytics without paying anything. No tricks, no fine print. We focus on giving you the tools that help you get more clicks.

Different business model. Linktree has been around since 2016 and built their revenue around paid plans that gate analytics and customization. We are newer and focused on growing our user base first, so charging for basics does not make sense right now. The features that matter most for creators, like deep links, shield protection, and analytics, cost very little to provide per user. Our goal is to build the best free tool so creators choose us over paid alternatives.

The current free features will stay free. Unlimited links, smart deep links, shield protection, and full analytics are all part of the free plan permanently. If we add premium features in the future, like custom domains or advanced integrations, those will be separate optional add-ons. We will never take away what you already have or lock existing features behind a paywall. Your free account today works the same way a year from now.

About 2 minutes from start to finish. Sign up with your email or Google account, add your links by pasting the URLs you want to share, and copy your new Links URL into your Instagram bio. That's it. No templates to pick, no design decisions to make, no complicated settings. Your page is live and ready to share immediately. You can always come back later to add more links or rearrange them based on your analytics.

No, you don't need to download anything to get started. You can create and manage your entire link-in-bio page from any browser on your phone or computer. If you prefer a native app experience, the iOS app is available on the App Store and gives you faster access to your dashboard and analytics. Either way works perfectly. Your fans never need to download anything. They just tap your bio link and see your page instantly in their browser.