A link-in-bio that works with any store
Linkpop ties you to Shopify. Links works with Shopify, Gumroad, Etsy, your own website, or anywhere else. Plus you get deep links that actually make your checkout pages work from Instagram.
Free forever. No credit card.
Links vs Linkpop
An honest comparison, feature by feature.
Works with
Smart deep links
Shield protection
Pricing
Analytics
Setup
| Feature | Links | Linkpop |
|---|---|---|
| Works with | Any store or platform | Shopify only for commerce features |
| Smart deep links | Yes, bypasses Instagram webview | No |
| Shield protection | Yes, blocks crawlers | No |
| Pricing | Free | Free basic, needs Shopify subscription |
| Analytics | Full per-link tracking | Basic click counts |
| Setup | 2 minutes, no other accounts needed | Requires Shopify account for full features |
Why creators leave Linkpop
You're not locked into Shopify
Linkpop's best features only work if you have a Shopify store. Sell on Etsy? Use Gumroad? Have your own website? Linkpop treats those as basic links. Links treats every link equally and makes them all work better with deep links.
Checkout pages actually work from Instagram
Linkpop doesn't fix the webview problem. When fans tap your product link from Instagram, the checkout opens in the broken mini browser. Cart abandonment skyrockets. Links opens the real browser so your store works correctly.
No subscription required
To get the most out of Linkpop, you need a Shopify subscription ($39/month and up). Links is free. You don't need any other subscriptions to use every feature.
Better analytics for free
Linkpop gives you basic click counts. Links shows you per-link analytics, device breakdowns, and traffic sources. You see exactly which products your audience is interested in, without paying for Shopify's analytics tier.
Common questions
Yes, especially if you sell on platforms other than Shopify. Links works with any store platform you use. Your product links open in the real browser instead of the broken Instagram webview, which means your checkout pages actually work and more people complete their purchases. If you're only using Linkpop as a link page and not relying on Shopify-specific features, Links is a better choice. It's free, works with any store, and your conversions will be higher because the webview isn't breaking your checkout flow.
Links works with Shopify the same way it works with any website. Add your Shopify store link and your fans will be sent directly to the real browser where your checkout works properly. No special integration needed because Links makes all links work better automatically. The smart deep link feature detects when someone is clicking from Instagram and opens the real browser instead of the webview. Your Shopify checkout loads correctly, payment buttons work, and you get more completed sales.
Linkpop has a free version, but its commerce features require a Shopify subscription starting at $39/month. Links is completely free with full features and works with any store.
No. Links works with any online store, marketplace, or platform. Shopify, Gumroad, Etsy, Amazon, your own website, or any URL you want to share. Add any URL and the smart deep links work the same way. Links doesn't care what platform you sell on. The deep link feature that bypasses the Instagram webview works for every link you add, regardless of where it points to.
“I was using Linkpop because it's Shopify's tool, but it didn't fix the webview problem. My checkout was still broken from Instagram. Switched to Links and my conversion rate from bio traffic doubled.”
Ashley G.
Shopify store owner, 26K followers
“Linkpop only works well with Shopify. I sell on Etsy. Links works with everything. My Etsy listings open in the real browser and my sales from Instagram actually exist now.”
Ryan P.
Etsy seller
“Free, works with any store, not just Shopify. Better in every way.”
Nina C.
Multi-platform seller
Ready to switch from Linkpop?
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