Links vs Stan Store: free bio link vs paid storefront
Quick answer
Stan Store is a paid storefront that hosts your checkout, courses and email in one product and takes a 5% cut on its Creator plan. Links is a free bio link that sends fans from Instagram to the store you already run, in the real browser, so you keep 100% of revenue. Pick by how you sell.
Free forever. No credit card.
Feature comparison
An honest look at how Links and Stan Store stack up.
| Feature | Links | Stan Store |
|---|---|---|
| Transaction fees | None (link to your own checkout) | 5% on the Creator plan |
| Smart deep links | Yes, bypasses the Instagram webview | No |
| Shield protection | Yes, blocks risky crawlers | No |
| Analytics | Full click tracking, free | Basic, included |
| Email subscribers | Built-in capture, free — own your audience | Yes, with email marketing |
| Tracked story links | Yes, short links with per-story click tracking | No |
| Built-in store & courses | No (link to Gumroad, Shopify, etc.) | Yes, native checkout + courses |
Links for a free bio link; Stan Store for a hosted storefront
Stan Store earns its place if you want your checkout, courses, and email all hosted in one product and you're fine paying $29/month plus a 5% cut for that convenience. Links takes nothing and does one thing exceptionally: a fast bio link with deep links that send fans to the store you already run, so you keep every dollar. If you already sell on Gumroad, Shopify, or Stripe, Links is the cheaper, faster front door.
Live in 2 minutes
- 1
Sign up free
Free forever, with no credit card and no trial to cancel.
- 2
Add your links
Every link you share, in the order you want, with the one that matters most pinned on top.
- 3
Put it in your bio
One URL for Instagram, TikTok, X and anywhere else you post.
Questions people ask
Can Links replace Stan Store?
It depends on how you sell. If you mainly use Stan Store as a bio link with a simple store, Links plus a free Gumroad account does the same for $0 instead of $29/month. If you rely on Stan Store's hosted courses and email, you may want to keep it and use Links as your bio link for better click-through.
Does Links take a cut of my sales like Stan Store?
No. Links never touches your payments. You link to your own checkout (Gumroad, Shopify, Stripe, Etsy), so you keep 100% of revenue. Stan Store's Creator plan takes 5% on top of the $29/month fee.
Why do my checkouts convert better with Links?
When fans tap a link from Instagram, it normally opens in the in-app webview where checkout forms break. Links' smart deep links open the real browser, so your Gumroad or Shopify checkout works and more people finish the purchase.
Ready to switch from Stan Store?
Set up your link-in-bio in under 2 minutes. Free forever, no strings attached.
No credit card required