Stop paying $16/month for a link page
Squarespace Bio Sites gives you a link-in-bio page, but only if you pay for a full Squarespace subscription. Links gives you the same page plus smart deep links and shield protection. For free.
Free forever. No credit card.
Links vs Squarespace
An honest comparison, feature by feature.
Pricing
Subscription required
Smart deep links
Shield protection
Analytics
Design flexibility
Setup time
| Feature | Links | Squarespace |
|---|---|---|
| Pricing | Free forever | $16/month minimum (Personal plan) |
| Subscription required | No | Yes, full Squarespace account needed |
| Smart deep links | Yes, bypasses Instagram webview | No |
| Shield protection | Yes, blocks crawlers | No |
| Analytics | Full per-link tracking, free | Basic site analytics |
| Design flexibility | Clean, fast template | Full website builder (overkill for a bio link) |
| Setup time | 2 minutes | 30+ minutes (website builder complexity) |
Why creators leave Squarespace
You don't need a website builder for a link page
Squarespace is an incredibly powerful website builder. But using it for a link-in-bio is like renting a warehouse to store a backpack. You're paying $16/month minimum ($192/year) for features you don't need. Links does link-in-bio for free. If you need a full website, use Squarespace for that. If you just need a bio link, don't pay for the rest.
Your links actually open correctly
Squarespace Bio Sites don't fix the Instagram webview problem. When someone taps your link from Instagram, they're stuck in the mini browser where checkout pages break and forms glitch. Links bypasses the webview entirely so your fans land in the real browser where everything works.
Simpler is faster
Squarespace pages carry all the code and assets of a full website platform. That means 2-4 second load times even for a simple link page. Links loads in under a second because it's built specifically for this purpose. No extra weight, no slow scripts.
Per-link data you can act on
Squarespace gives you site-wide analytics. Total visits, pageviews, traffic sources. But you don't know which specific links people click. Links tracks every link individually. You see exactly which destinations your audience prefers so you can prioritize what matters.
Common questions
For link-in-bio specifically, yes. Links is free, loads faster, has smart deep links, and tracks per-link analytics. Squarespace Bio Sites requires a $16/month subscription and doesn't have deep links or crawler protection. If you already pay for Squarespace for your website, Bio Sites is a nice add-on. If you only need a bio link, Links is better and free.
Yes. If you have a Squarespace website, use Links as your bio link and add your Squarespace site as one of your links. Your fans get a faster bio page, and you still get the full power of Squarespace for your actual website.
Squarespace plans start at $16/month (Personal), $23/month (Business), and go up from there. Bio Sites is included in all plans, but you can't use Bio Sites without a full subscription. Links is free with no subscription, no limits, and no hidden costs.
No. Squarespace generates standard web pages that open wherever the platform sends them. When someone opens your Bio Site from Instagram, they're stuck in the webview where forms break and checkout pages glitch. Links detects when someone is opening from Instagram and forces the real browser to load instead. This means faster page loads, working checkout pages, and forms that actually submit. If you're paying $16/month for Squarespace just for the bio link, this is the feature you're missing.
Only if you're paying for Squarespace just for the bio link feature. If you use Squarespace for a full website, blog, or online store, keep it for that. Just switch your bio link to Links so you get better click-through rates and stop using Bio Sites as a workaround.
“I signed up for Squarespace thinking I needed a website. Ended up only using Bio Sites as my link-in-bio and paying $16/month for it. Switched to Links and canceled my Squarespace plan. Saved $192/year for the exact same result, except now my links open correctly from Instagram.”
Sophie V.
Yoga instructor, 14K followers
“Squarespace is amazing for websites. But I don't need a website. I need a bio link. Links does that in 2 minutes instead of 30 and doesn't cost me $16/month. Easy choice.”
Marcus G.
Personal trainer
“Free bio link, no subscription, smart deep links, shield protection. Squarespace can't compete on this.”
Lily A.
Freelance photographer
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